The Chorus story
We built Vox Media on the foundation of standout technology and product design. We needed our platform to be dynamic and nimble for our creators, flexible enough to adapt to new digital challenges, and scalable to support an ambitious goal: to build a modern media company. So we built Chorus, a product that has shaped Vox Media into what it is today.
A decade later, Chorus is the backbone of our portfolio of authoritative networks, supporting more than 350 unique brands, from Eater to SB Nation to The Verge.
We continue to iterate the platform as new industry challenges arise, making Chorus a calling card for talent. Top creators come to Vox Media because Chorus solves problems they face — from archaic story editing tools to inadequate mobile video solutions to an inability to monetize content.
Our approach to innovation is experience-first. Because of this, we’ve built valuable products, such as our publishing tools, data and distribution engines, and our advertising marketplace. With this in mind, we’ve proudly opened up Chorus to new partners — including The Ringer and Funny Or Die — to take advantage of what we've built. Now, we look forward to welcoming more partners to join the next chapter of this platform to help us solve the problems of tomorrow.
Modern brands haven’t been just “websites” for years. To grow your audience, you need to publish across platforms and media types all while maintaining brand integrity and a quality experience. With Chorus, you can deliver your distinct brand to your audiences — wherever they are — in a way that’s mobile-first, data-informed, and fast.
Everything you need, right out of the box. Chorus comes with a suite of intuitive publishing and data tools that effortlessly support modern storytelling across all media types, from mobile video to large format features and everything in between. More than 100 members strong, our Vox Product team keeps pace with technology, constantly iterating and updating the Chorus platform to serve the needs of journalists and storytellers.
The Ringer: a case study
“I’ve found myself in a variety of frustrating publishing platforms dating back to Grantland in 2011. With Chorus we don't have to worry about anything but making good content and that’s really it. Chorus is simple and sleek, it’s incredibly easy for our staff to operate, and it lends itself staggeringly well to SEO (that’s been the most pleasant surprise for us).”
Bill Simmons, CEO, The Ringer
weeks to launch on Chorus
since migrating to Chorus
since migrating to Chorus